Increase traffic to your website using Web 2.0 - Using Social Bookmarking

Web 2.0 SOA Service Oriented Architecture Articles : Increase traffic to your website using Web 2.0 - Using Social Bookmarking by Al Carmona

In part one of this series we introduced you to the new and exciting technologies available at Web 2.0. Now we're going to show you one component of Web 2.0 allows you to share the content that you're publishing on the Internet. This technique is what is referred to as social bookmarking. Social bookmarking has exploded on the web. It allows users of social bookmarking websites to share links with other users and friends.
Let me give you an example

Take for instance, if I were to write content for my blog, social bookmarking would allow me to display my link for my content on many of those social bookmarking sites. For this example we'll use Digg, one of the most popular social bookmarking sites.

Let's say I've written a blog post about scuba diving. I would then go to Digg.com and sign up if I haven't already done that. I would copy the URL where my scuba diving blog post is located. Digg then allows me to create a bookmark including the URL I just copied, the title of the blog post which I'm bookmarking, and a brief description of the content of the blog post.

But how does it help me get more traffic?

It helps you get more traffic in more ways than one. First of all, these social bookmarking sites are highly ranked in Google. So if you have a new website that hasn't been ranked by Google yet, having your link on these high rank social bookmarking sites will help to increase visibility to your site. The topic of link building will be covered later on in another one of my articles. The point being, is that you want to sign up to as many of the social bookmarking sites as possible, and every time you create a new piece of content on your website or blog, you want to bookmark that page in the social bookmarking sites.

These sites are highly trafficked websites with lots of members. Members not only add their own bookmarks, but they can also view other user's bookmarks and add those bookmarks to their account if they think it meets their interests or hobbies. In other words it allows other users of the social bookmarking website to bookmark your content for you. So your link will be displayed more prominently throughout the web allowing people to click on your web link in many more places. Social bookmarking is a must use internet marketing technique. Give it a try and once you get the hang of it I suggest using tools to make your life easier when social bookmarking such as socialmarker.

About the Author
- Al Carmona is an Internet Marketing expert and the author of the Popular eBook:

"Secrets to Generating Massive Online Income"

For your Free Copy go to: http://plastikpower.com/internet-marketing-web-design-seo-optimization-sqz.php

Source: SOA Web 2.0, SOA Service Oriented Architecture information at goarticles.com

Find out more about Web 2.0 - Flickr, Twitter, del.icio.us

Web 2.0 SOA Service Oriented Architecture Articles : Find out more about Web 2.0 - Flickr, Twitter, del.icio.us etc by Amandeep Singh

The Internet is alive with places to market your business, and more are coming on the scene each day. This can lead to hyperactive attempts to conduct comprehensive internet marketing 2.0 campaigns, but it is not always worth leaping onto each new bandwagon. Particularly if you have a limited budget.

However, some sites are leading the way in their field and do provide valuable opportunities for Online Public Relations (PR) and marketing at very little expense.

Social Bookmarks Del.icio.us led the way back in 2003, offering every Internet user the chance to bookmark sites and content of interest at del.icio.us and share those with other users. Delicious has grown from strength to strength and offers websites a valuable chance to gain back links and exposure. Others in a similar vein are Digg, Furl, Reddit, and Stumbleupon. You can easily access this audience by adding the appropriate code into the footer of your site, or after valuable content or articles, so that your visitor adds you to their list of social bookmarks.

Photo Galleries Flickr was one of the first sites that offered users the chance to share their photos with the rest of the world. It is worth creating a photo album of your company’s products and photos, and where permissible allowing these photos to be used on other people’s websites, with an accreditation, particularly if the photo clearly shows your brand, logo, URL etc.

Twitter Once upon a time there was blogging, and now there is twitter. This is a seemingly meaningless application that allows users to send messages from their mobile phone or through a Web application on to the Twitter website (or your own) to say, “What I am doing now”. Twitter could prove to be one of those social networking experiences which may die out over time, or it could become part of your marketing toolbox.

For canny marketers however Twitter is being used as a tool which offers a very simple method to regularly inform customers about products, services etc, and to widen exposure of your company. Whether you twitter during the launch of a product, or twitter whilst at an exhibition, conference or awards ceremony, or use it as a mini-blog, or to announce a sale of your products, you can use this tool effectively to capture the interest of your customers and promote what you are doing with your business. A Senior Manager at Amazon uses it, and if he does….you can be sure that Amazon are finding value in it as a communication and marketing tool.

Whichever of the new social tools you decide to incorporate into your marketing strategy, you should ensure that they build on your current policies and fit your budget, and particularly the time available to you. A blog or twitter site that is full of enthusiasm one day and then abandoned the next does nothing for the image of your company.

About the Author
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Source: SOA Web 2.0, SOA Service Oriented Architecture information at goarticles.com

How To Implement Blog Marketing With Web 2.0

Web 2.0 SOA Service Oriented Architecture Articles : How To Implement Blog Marketing With Web 2.0 by columbus

Web 2.0 is basically a bunch of new Internet software features that can help you in your Internet business. I'm sure you've heard of some basic Web 2.0 features such as the RSS, podcasts, social bookmarking and social networking. If not, do read up more on them because these strategies are being practically used by a lot of Internet marketers trying to make their way in the world of the Internet. Blog marketing with Web 2.0 features have loads of advantages for your business such as bringing you loads of traffic to your blog, increase the number of your subscribers, improve your website conversion rate, give your sites a lot more exposure to search engines and much more. To properly implement blog marketing strategies with Web 2.0 features you have to: 1. Understand them you have to study each Web 2.0 feature and understand how they work in blog marketing. You must ask yourself these questions: - How can RSS feeds make visitors come back to your site? - How do social networking sites work? - How can social bookmarking help to improve my traffic? - Are there other Web 2.0 features that can help me improve my site's recognition? The more questions you ask yourself, the more you are inclined to find out how these Web 2.0 techniques work. 2. Apply Them To Your Blog When you know how these Web 2.0 features work, apply them to your blog and let your visitors know that you have these Web 2.0 features that they can make use of to make them feel as interacted as possible with your blog. It is best to get articles or ebooks that show you how to apply these features step-by-step, so that you won't get confused. Or, you can just hire a web programmer or designer to help you apply them. 3. Test, Test and Test One thing about Internet marketing is, you can't just bet that once you have applied a technique, you can see it working. Testing out a new addition to your site is important because you have to find out in which part of the site is the most optimized position to make it work. For example, your RSS feed logo can be placed at any part of your site for your visitors to subscribe to, but testing it at different parts of the site for a certain amount of time can make you gauge where most of the visitors sign up for your RSS feed at. Once you have found that position, you can then just place the feed there as its final position. Once you see these Web 2.0 techniques working on your site, you can then focus on other Internet marketing related strategies like how to turn your visitors into your subscribers or buyers, writing a good web copy, how to improve sales and so on. These three tips are the basic fundamentals for you to focus on when you are into blog marketing, so never forget about them when you apply Web 2.0 strategies.

About the Author
www.bloggers-guide-to-profit.com www.blogging.reprintarticlesite.com

Source: SOA Web 2.0, SOA Service Oriented Architecture information at goarticles.com

What Does the Oracle SOA Suite Provide?

Service Oriented Architecture SOA Oracle Software : What Does the Oracle SOA Suite Provide?

Oracle SOA Suite is a complete set of service infrastructure components for creating, deploying, and managing services. Oracle SOA Suite enables services to be created, managed, and orchestrated into composite applications and business processes. Additionally, you can adopt it incrementally on a project by project basis and still benefit from the common security, management, deployment architecture, and development tools that you get out of the box.

Oracle SOA Suite is a standards-based best-of-breed technology suite that consists of the following:

• Integrated Service Environment (ISE) to develop services
• Oracle BPEL Process Manager to orchestrate services into business processes
• ESB to connect existing IT systems and business partners as a set of services
• Oracle Business Rules for dynamic decisions at runtime that can be managed by business users or business analysts
• OracleAS Integration Business Activity Monitoring to monitor services and disparate events and provide real-time visibility into the state of the enterprise, business processes, people, and systems.
• Oracle Web Services Manager to secure and manage authentication, authorization, and encryption policies on services that is separate from your service logic
• UDDI registry to discover and manage the lifecyle of Web services.
• Oracle Application Server 10g Release 3 (10.1.3) to provide a complete Java 2, Enterprise Edition (J2EE) 1.4-compliant environment for your J2EE applications.

Source: Service Oriented Architecture SOA Oracle software information at Oracle.com

Oracle SOA - Why the Shift to Service-Oriented Architecture?

Service Oriented Architecture SOA Oracle - Why the Shift to Service-Oriented Architecture?

Many companies are addressing the complexity of their application and IT environments with Service-Oriented Architecture (SOA). SOA provides an enterprise architecture that supports building connected enterprise applications. SOA facilitates the development of enterprise applications as modular business Web services that can be easily integrated and reused, creating a truly flexible, adaptable IT infrastructure.

Web services provide interoperability of proprietary software. Web services standards, including Web Services Description Language (WSDL), extensible markup language (XML), and Simple Object Access Protocol (SOAP), have emerged as an effective and highly interoperable platform for publishing services. In addition, high performance binding frameworks enable enterprises to access legacy systems and native Java code without having to wrap them in a SOAP interface.

Making Web services work is a two-step process:

1. Publish the service.

Publishing a service involves taking a function within an existing application or system and making it available in a standard way.

2. Compose, or orchestrate, the services into business flows.

Orchestration involves composing multiple services into an end-to-end business process. The business process execution language (BPEL) language supports this orchestration.

Source: Oracle SOA, Service Oriented Architecture SOA Oracle software information at Oracle.com

Oracle's Fusion app suite may not ship until 2010

Oracle's Fusion app suite may not ship until 2010

Oracle demos another Fusion app in the area of project management and shows how BI will be a hallmark of the Fusion project By Chris Kanaracus

Oracle may not deliver the first suite of its long-awaited Fusion Applications until 2010, according to Steve Miranda, senior vice president of Fusion application development.

Back to special report: Oracle OpenWorld 2008
"We're going to be with early customers at the end of next year, and we're going to be very, very cautious on the [general availability date]," Miranda said in an interview following a session Wednesday at the OpenWorld conference in San Francisco. "We're going to make sure [the applications] are successful. Period."

On Sunday, another Oracle executive said in a panel discussion that early adopters would go live on the first suite in 2009 , but did not indicate in what part of the year that would happen.

Fusion Applications are supposed to combine the best capabilities from Oracle's various product lines, which include E-Business Suite, J.D. Edwards, PeopleSoft, and Siebel.

To date, Oracle has shown only a handful of Fusion products, mostly centering on CRM (customer relationship management), and the project, first announced in 2005, has been dogged by concerns that it is behind schedule.

But Miranda demonstrated another Fusion application in the area of project management on Wednesday, and was scheduled to show modules for finance and human capital management later in the day.

His demonstration showed how Oracle is making BI (business intelligence) a hallmark of the Fusion project. The strategy makes sense given rival SAP's acquisition of Business Objects and its efforts to integrate some of that company's BI capabilities with SAP's software.

The embedded BI in Fusion Applications will be "truly pervasive," Miranda said. "In every transaction we have, we'll have some business intelligence information to help the business user make a decision. ... It's not after-the-fact reporting, it's in-line, in that transaction, what do you need to do."

For example, the system might be able to tell a user about to approve an invoice what the impact would be on the company's bottom line, Miranda said.

The project management module Miranda demonstrated also included a range of collaboration capabilities, from discussion forums to presence indicators for online chat.

More than 700 customers have been participating in three years of research around Fusion Applications, according to Miranda. Those companies include FedEx, Kodak, Sears, Target, Toshiba and Coca-Cola, according to a presentation slide he showed.

Floyd Teter of the Oracle Applications Users Group's Fusion Council -- which is trying to get the word out to members about how to prepare for Fusion Applications -- said Oracle might be taking longer than expected, but that it should result in better software.

"Most software projects are driven by schedule; in the applications software space, the market usually rewards the competitor who is first to release," Teter wrote in a recent blog post. "With Fusion Apps, however, product quality seems to be the driving factor and the highest priority that I continually hear about from the people building the apps ... even if achieving acceptable quality means some elements of the development effort take longer than originally planned."

"Those customers and users who have suffered through the pain of early software releases can appreciate this approach," he added.

Source: SOA Service Oriented Architecture news at InfoWorld.com

HP bolsters SOA governance in Systinet 3.00

SOA Service Oriented Architecture News : HP bolsters SOA governance in Systinet 3.00

Standards support, integration with other products key to Systinet upgrade By Paul Krill

HP on Monday is updating its SOA governance software, HP Systinet 3.00, which assists with discovering and reusing services in composite applications and business processes.

Featured is support for standards such as BPEL (Business Process Execution Language) and integration with other HP SOA products. In Version 3.00, multiple users within an organization can discover and reuse services, the company said.

With the upgrade, customers can automate service lifecycle policy compliance by capturing best practices to achieve SOA objectives. This is being accomplished by integration with HP Quality Service Center, a separately available product.

Pre-built lifecycles and templates in Version 3.00 enable nonexperts to quickly use the product, HP said. More sophisticated users can customize service lifecycles through use of wizard-driven programming interfaces. Role-based dashboards provide information in a format related to a specific user's responsibilities.

HP acquired the Systinet product when it bought Mercury Interactive in 2006; Quality Center also came over with the Mercury buy. "The focus of HP SOA Systinet 3.00 is all about enabling customers to take their SOA governance efforts to a much larger scale," said Kelly Emo, HP software SOA product marketing manager.

HP has completed integrations between all of its quality solutions for SOA, she said.

Users of the upgrade can build reusable business processes and include them in the governance framework through support for BPEL. Productivity can be increased via business processes that are easier to discover and reuse, HP said.

Automation of repetitive tasks across a large number of services is featured, with support for bulk operations and lifecycle "cloning," HP said. Support for Open SCA (Service Component Architecture) and WSDL 2.0, for exposing interfaces, is featured as well.

Version 3.00 also can trigger business policies based on service quality through integration with HP Service Test Management or manage rogue services in production through linkage with HP Universal Configuration Management Database.

HP Systinet 3.00 is available now.

Source: SOA Service Oriented Architecture news at InfoWorld.com

SOA Software buys LogicLibrary

Service Oriented Architecture SOA Software buys LogicLibrary

Combination links governance automation, repository technologies by Paul Krill

Matching up critical components in the SOA space, SOA Software, which provides SOA governance automation, said Monday it has acquired SOA repository and governance vendor LogicLibrary.

The combination creates an integrated SOA automation solution, SOA Software said. Enterprises can accelerate adoption of SOA with rapid delivery of services for distributed and mainframe environments, the company said.

The addition of LogicLibrary technology extends SOA Software integration capabilities across governed deployment platforms, such as IBM, JBoss, Microsoft, and SAP, SOA Software said.

"Basically, what LogicLibrary brings to us is SOA asset lifecycle management as well as SOA development governance and SOA repository," said Roberto Medrano, executive vice president at SOA Software. "Those are important to complete our integrated SOA governance [portfolio]."

"From our standpoint, this provides complementary technology so we can provide [an] end-to-end integrated governance solution," added Brent Carlson, who was founder and CTO of LogicLibrary and now has become senior vice president of technology for SOA Software. The merger provides a natural fit between the SOA Software Workbench for software policy governance and the LogicLibrary Logidex repository, Carlson said.

SOA Software did not release the monetary value of the transaction. The deal closed last week.

Source: SOA Service Oriented Architecture news at InfoWorld.com

AmberPoint extends SOA analysis software

SOA Service Oriented Architecture Articles : AmberPoint extends SOA analysis software

Transactions now can be analyzed across distributed systems by Paul Krill

AmberPoint is announcing on Monday an extension of its SOA runtime governance software to cover transactions flowing across complex heterogeneous systems.

This capability enables analysis and management of business transactions scanning distributed systems, the company said. AmberPoint is including the enhancement in the 6.0 releases of AmberPoint's SOA Management System and SOA Validation System products.

Through the extension, real-time insight is provided into business transactions. Fewer transactions fail or are lost, AmberPoint said.

"The cool thing that they have now is the ability to actually visualize a business transaction from start to finish," said analyst Anne Thomas Manes, vice president and research director at Burton group.

AmberPoint's "message fingerprinting" approach eliminates the need to modify messages, which can break dependent applications, the company said. Amberpoint. Transactions can flow unhindered.

Visibility is provided into packaged applications such as CRM, order management and billing systems that are part of composite SOA systems. As transactions progress, AmberPoint assembles message trails associated with each transaction to identify and resolve errors.

Service level agreements can be set for transactions and then managed. SOA Validation system samples and replays transaction flows against proposed changes to the production system.

SOA interactions can be tracked, including SOAP and Java Message Service calls, database calls, and RMI and EJB invocations. A library of portlets and capabilities are provided to visualize business metrics.

AmberPoint's product pricing starts at $35,000 per CPU.

Source: SOA Service Oriented Architecture information at infoWorld.com

SOA Glossary - service operation

Service Oriented Architecture SOA Glossary - service operation

When a service is implemented as a Web service, the functions or capabilities it exposes via a Web service contract are referred to as operations. Although it existed prior to the advent of Web services, this term is most associated with Web service contracts due to the inclusion of the operation element in the Web Services Description Language.

A Web service can be designed in accordance with service-orientation or other design paradigms. This means that a Web service may or may not be service-oriented. The term service operation is therefore used to indicate that the operation is part of an actual service (a Web service to which service-orientation has been applied).

Source: SOA Terms, Service Oriented Architecture SOA Glossary, Service Operation information at soaglossary.com

SOA Glossary - Service Reusability

Service Oriented Architecture SOA Glossary : Service Reusability

Service Reusability is one of eight design principles that is part of the service-orientation design paradigm.

The official definition for this principle states the following:

"Services contain and express agnostic logic and can be positioned as reusable enterprise resources."

Common concepts and terms associated with the application of this principle include:

• agnostic service design
• commercial product design
• tactical reusability
• targeted reusability
• complete reusability

For more information, visit www.soaprinciples.com.