The Face-Off Over Facebook and Web 3.0 / Semantic Web

SOA Service Oriented Architecture Articles : The Face-Off Over Facebook and Web 3.0 / Semantic Web by Sam B. Goldberg

The answer is the hottest online social activity site, the vanguard of Web 3.0 and the semantic web revolution, Facebook. Facebook, which is three and a half years old, has seen its popularity explode in recent months - and the business community is desperate to get a piece of it.

Microsoft, Yahoo! and Google reportedly were locked in a bitter behind-the-scenes battle over buying a prominent piece of Facebook - with Microsoft left standing victorious with a 1.6 percent stake for an astronomical price of two hundred and forty million dollars - shooting up the total Facebook value to roughly fifteen billion.

Why the big payday for Facebook? Microsoft is afraid of losing control of the next generation of computer users, who make up a big part of Facebook's user base. With Google's aggressive internet marketing presence becoming a fact of life, Microsoft has no choice but to throw cash at Facebook so it won't be left behind. Kevin Johnson, president of the platforms and services division at Microsoft, called the epic deal a "major advertising syndication win for Microsoft."

Of course, Facebook is also a big winner, as the company continues to grow at an exponential rate. Within the next year, Facebook's workforce will double as it pushes beyond North America and Western Europe and sets its sights on world domination. A new advertising system is also reported to be in Facebook's future, because, according to Facebook chief revenue officer Owen Van Natta, "We were very fortunate to have a lot of folks interested in a partnership with us around advertising."

What makes Facebook the biggest, hottest attraction to online marketers today? First of all, Facebook's unique social networking interface, currently with fifty million active members and adding two hundred thousand more a day, is at the forefront of the Web 3.0 movement - operating systems that work not on your computer, but entirely online. Also, the over-five thousand free Facebook tools developed for the site since May of 2007 make it a fun, playful and cheap diversion for users and their friends. Anyone who's enjoyed a Super Poke from a pal or spent hours trying to guide Jetman through an endless underground cave can testify to that.

Of course, major players like Microsoft and Google aren't interested in a friendly Superpoke. They're in it for the money, so clearly they believe there is a huge amount of it to be made on Facebook. But with computer biz giants throwing hundreds of millions of dollars at Facebook, how can individuals and smaller marketing firms avoid being priced out of the market for internet marketing's newest must-have tool?

Luckily for the little guy, there is hope. The Stealth Friend Bomber, Facebook Edition is a new, innovative and highly effective Facebook marketing tool. This simple software is totally automated, using a Facebook bot called a Facebook Friend Adder to deliver your message to the Facebook masses via Mass Facebook Friend Pokes, Messages and Requests. Suddenly, your business is part of the Facebook community, marking to an audience of millions.

With Facebook clearly emerging as the new standard for both technology and the marketing on the internet, the challenge is clear. Savvy marketers need a set of software tricks tailored to reaching the millions of users of the internet's hottest and fastest-growing social network.

About the Author
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Source: http://www.goarticles.com/cgi-bin/showa.cgi?C=675558