Web 2.0 Marketing

Web 2.0 and SOA Service Oriented Architecture Articles : Web 2.0 Marketing by Walter Scheu

Web 2.0 Marketing
There seems to be a new blog or social networking site everywhere you go online these days. This is because we have entered the interactive era of the Internet - Web 2.0. Social Networking sites are providing people with an interesting and dynamic place to spend their time online. Rather than be drawn in by big corporate websites, people prefer to visit individuals blogs to hear, exchange and influence opinions of other "average Joes's". Today's online world places a vital importance on original and up to date content and opens up a unique opportunity for the opinion of the individual to be heard by people from all over the world. Web 2.0 is understandably the big buzz word with Internet marketers who make their living online by observing, understanding and exploiting the popular aspects of the Internet's usage.

The Internet has become increasingly focussed on the provision of content, and it's important that anyone interested in the development of Web 2.0 understands that. Sites such as Wikipedia have become a vital information source for people researching online, and all this regardless of common complaints against the site such as it's inaccuracy or incompleteness on some subjects. No longer is the Internet a place for static content, it has become a dynamic place where visitors are encouraged to share opinions and information. The visitors to websites not only visit for the content a website contains - they help provide it.

Web 2.0 has led to a direct shift in marketing strategies. Todays consumer is less likely to be driven by a catchy jingle or creative ad idea. They are looking for real information and feedback on the products they are considering buying. Press releases, blogs, forum postings and consumer reviews all form a part of the buying process and help the potential customer to form his own opinion of the worth of the product. Content from multiple sources is becoming increasingly more important than a clever creative concept.

A number of blogs will talk about developments in any particular industry, and the blogs, and the interaction between them are a perfect example of how Web 2.0 works. The blogs aim to increase product sales indirectly, by increasing the awareness of the product, and by raising the perception that a product is a need rather than a want. Consumers are becoming more likely to respond positively to the human element of a podcast than the more obvious and direct sales messages seen in traditional media such as Television and Radio. They are likely to inform themselves about a product by searching for press releases rather than rely on a salesman's pitch. They will check other buyers views through reviews and online discussions rather than buy uninformed. Advertisers are aware of all this and are now able to target ads to the content of web sites or searches to put their ads in front of the people most likely to buy from them.

Open source led to the prominence of Web 2.0, creating an environment which is very informative and addictive for the end user, but also makes marketing an entirely different proposition. The increased demand for fresh content means that blogs, web pages and even ads need to be kept as current as possible. Marketing teams now have to establish themselves as a productive member of a community and not only provide content, but be aware of the content being provided by others in the group. Marketing in this fashion is a long term commitment and can involve resisting natural temptations to bite at bait offered up by more disruptive community members.

About the Author
Walter Scheu Sr. Th. D. writes article reviews for and about products and/or services etc., which may be seen on the internet. He and his bride run a small family farm in North Carolina. This article is about a affiliate marketing and how they did it, and he knows these tips work well! Hopefully you have found this article informative as well as interesting and desire more information. Please click this link: http://the-winning-affiliate-marketer.com

Source: Web 2.0 SOA service oriented architecture at goarticles.com