BEA's SOA Strategy

BEA's SOA Strategy by Eric Roch (Chief Technologist)

Many analysts believe that BEA Systems have turned the company around with their SOA strategy. Both Wall Street and IT analysts like what they have seen. Forrester recently ranked BEA as the top ESB product and their stock doubled from a low of $7 in April of 2005 to $14 in April of 2006.

The following is an article and discussion with BEA's CEO and co-founder Alfred Chuang regarding their service oriented architecture SOA strategy.

BEA's big fight back - Two years ago BEA looked to be in serious trouble as a number of top executives abandoned ship, while the firm appeared to have lost focus. Then began the fight back and a big push in SOA…

So how has BEA fought back? When CBR met up with Chuang last month he put a lot of the company's success down to the relatively recent launch of its AquaLogic suite of service oriented architecture (SOA) products and services. "BEA is ideally positioned to take advantage of the momentum behind SOA-led projects," says Chuang. "service oriented architecture SOA is going to be the dominant architecture for the next generation of enterprise IT systems. AquaLogic and new service offerings have opened doors for us into new customers and projects."

One of BEA's big arguments with its service oriented architecture SOA suite is that, unlike most of the competition, it is "built from the ground up to manage service oriented architecture SOAs".